“I make my living selling verbs.” This statement popped into my mind a few weeks ago, like a prophecy. I had the very clear sense that it was true, or would be at some future time. I’m still waiting to learn what it means.

Sales guru Blair Warren is known for The One-Sentence Persuasion Course: 27 Words to Make the World Do Your Bidding.

I found them on the internet for free but, judging from my own experience, I would say his words are worth the $97 dollars he originally charged for them.

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.”

Words are powerful when you know what to do with them. I am still figuring it out.

Three morals in this story:

1. You can make $97 selling 27 words if you choose them well and string them together artfully.
2. Encourage, justify, allay, confirm, and throw rocks… you know you want to.
3. We are motivated, and sometimes manipulated, by our dreams, our shame, our fears, our suspicions and our anger.

Yours with creativity and imagination,

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